Well that’s it, both the Freshcases empty and recycled!
If you haven’t heard of freshcase then let me enlighten you … Freshcase is a new system for packaging wine and keeping it fresh for up to six weeks after opening. The bag in a box system uses a specially designed tap to ensure air is not sucked back into the bag when pouring.
The freshcase for red wine, stands upright and it’s footprint is fairly similar to one bottle even though it holds the equivalent of three bottles! The freshcase for white wine is designed to lie flat in the fridge with the tap positioned for pouring without moving the box … genius!
Unfortunately I didn’t get a chance to test the freshness of the wine after six weeks with one red and one white wine drinker in the household, but I can appreciate the concept 🙂
To recycle, you just rip the plastic ends off and remove the bag and you are left with a selection of cardboard and plastic. This is extremely handy for me as where I live in the UK the recycling scheme is a pure farce and having to lug a big heavy create of glass bottles is just a recipe for back pain. With this new system doing away with six bottles (one white, one red) I can see I may be purchasing more when they go on sale on the supermarkets around the country.
Oh, and it’s got a handy handle for when you nip to the supermarket and need to carry one in each hand 😉
Here is a link to the official YouTube video (which should automatically embed thanks to Posterous)
Photos taken, post written and uploaded straight from the iPhone.